Programmatic Manager

Permanent employee, Full-time · 1WML

The Role
We are delighted to announce Core Exchange is hiring a Programmatic Manager!

Overview
This role assumes responsibility for managing programmatic display and VOD campaigns for multiple client accounts. Acting as the key point of contact for programmatic activities, the Programmatic Manager collaborates with internal teams to deliver high-performing campaigns aligned with client objectives.
The role requires hands-on experience with digital platforms, strong optimisation techniques, and effective use of data to provide actionable insights. Additionally, the Programmatic Manager is expected to ensure best-in-class campaign delivery, accurate billing, and quality assurance while fostering innovation.
Collaboration with the Media Teams and Exchange teams within Core is essential. The ideal candidate must uphold Core's values, demonstrate exceptional attention to detail, and deliver consistent high-quality outputs across all campaigns.

Responsibilities / Key Performance Indicators (KPIs):
Agency Performance
  • Own programmatic campaigns, working with Media Planning and Central Teams to ensure efficient delivery of the media buying process.
  • Manage digital buying campaigns from start to end, including project management, setup, optimisation, and reporting.
  • Support Media Teams by addressing client queries, ensuring high-performance quality assurance, and coordinating reports.
  • Ensure audit recommendations from Business and Client Directors are implemented across programmatic activities.
  • Stay informed on trends in digital media, including new formats, technologies, and channels, to provide clients with cutting-edge recommendations.
  • Ensure campaigns are launched on time while following established processes.
  • Provide regular status updates and performance reports to Media Teams to ensure transparency and accountability.
  • Analyse platform data to generate insights and identify actionable recommendations for campaign improvements.
  • Collaborate on post-campaign reviews and prepare materials for client presentations.
  • Adopt and promote an accuracy culture through excellent attention to detail.
Commercial Performance
  • Ensure 100% accuracy in client and supplier billing by following efficient processes.
  • Apply Core's established workflows to all programmatic activities.
  • Track and manage media budgets for paid campaigns and provide accurate forecasts.
  • Build efficiencies and processes within the Programmatic Team while working collaboratively with the wider Investment Teams.
  • Maintain consistency in quality assurance across all campaigns, ensuring all media activity is delivered error-free.
  • Communicate new innovations and deals to Media Teams, ensuring they are followed up effectively.
Talent Management
  • Commit to personal development through Core's internal training programmes and actively participate in learning opportunities.
  • Develop a deep understanding of client business objectives and contribute to the creation of strategies to deliver against these priorities.
  • Collaborate closely with the Programmatic Client Director to ensure consistent high standards in team output and personal development.
  • Embrace Core’s values of collaboration and teamwork by building strong relationships across the organisation and with partners.
  • Contribute to a supportive, hardworking, and enjoyable team environment
Your profile
Experience:
  • 2–3 years’ experience in digital media buying with a proven track record of managing programmatic Display and VOD campaigns.
  • Strong working knowledge of programmatic platforms (DV360, Amobee, Google Ads, DCM) and budget management for paid media campaigns.
  • Hands-on experience with 3rd-party tracking tools (e.g., DoubleClick) is preferred.
  • Excellent proficiency in Microsoft Office, particularly Excel and PowerPoint.
Person Specification:
  • Confident communicator with excellent interpersonal skills.
  • Passionate about digital marketing, with a focus on staying ahead of industry trends.
  • Skilled in delivering quality assurance and ensuring campaign accuracy.
  • Highly organised, capable of managing multiple projects and ensuring timely delivery.
  • Creative thinker with the ability to provide innovative solutions.
  • A strong listener, able to understand and deliver on team and client objectives.
  • Detail-oriented with a commitment to maintaining and improving processes.
  • Proactive and responsive to requests, with the ability to escalate issues appropriately.
Why us?
Why Us?
  • Flexible and hybrid working model.
  • 24/7 access to professional development through LinkedIn Learning and mentoring programmes.
  • Work across a wide variety of clients and industries, from retail to finance, sports, and beyond.
  • 21 days annual leave, plus your birthday off, company closure days at Christmas, and early finishes on bank holiday Fridays.
  • A supportive, family-focused environment with paid maternity/paternity leave, fertility treatment support, and paid pregnancy loss leave.
  • Access to mental health and well-being programmes, including paid health insurance for you and your dependents under 18.
  • Professional financial advice, contributory pension, and life assurance.
  • Opportunities to make a difference by joining D&I, CSR, Green, Social, or Great Place to Work committees—plus an extra day's leave for your contributions.
Our Commitments
Core values creativity and innovation, which thrive when diversity is embraced. We are proud to be an equal-opportunity employer and committed to providing reasonable accommodations to all applicants. If you need assistance during the interview process, let us know, and we’ll be happy to help.
Salary Range
€33,000 - €44,000 DOE
About us

Core is Ireland's largest marketing communications company with over 300 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.

Over the years, we have cemented our position as a great place to work, time and time again. Core was voted Agency Network of the Year for 2024. This year, we were again voted as one of Irelands Best Workplaces by the Great Place to Work Institute for the 15th year, alongside being awarded a Best Workplace for Health and Wellbeing, and a Best Workplace for Women in 2024.

We are looking forward to hearing from you!
Thank you for your interest in Core. Please ensure when applying for roles you upload a copy of your CV, and a cover letter no more than 300 words as to why the role is for you. Should you have any difficulties with your application, please email HR@onecore.ie.
Please note this role is only a flexible hybrid role within the Republic of Ireland. Submitting an application indicates to us that you have intention to relocate or are already living here.
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