The Role
The Role
The Paid Social Manager is the key support resource for Core’s clients in managing paid promotional campaigns through social media platforms. The Paid Social Manager will collaborate with respective teams to develop strategy for paid social promotions and will be responsible for setting up, optimizing, and reporting on social campaigns. 2+ years digital buying experience is essential as well as excellent knowledge of social platforms and optimization techniques for social campaigns. (Facebook, Twitter, Snapchat, LinkedIn, Pinterest, TikTok). Experience with ecommerce is crucial for this role.
The roles require strong collaboration and communication with the wider Media Teams & Investment teams within Core. A crucial element of this role is the candidate must be consistent in delivering the highest standard output.
Responsibilities / Key Performance Indictors (KPIs):
The role of Paid Social Manager owns the responsibility to manage, assist in planning, implement, and optimise a variety of our clients paid campaigns across all social media channels. Included in this is the use of digital ad billing tools to bridge the gap between client and supplier. This role is central to the efficient and effective running of the day-to-day digital service including ownership of paid social campaigns, capturing data insights, identifying social trends, timely and accurate billing, and working with the team to deliver innovation.
The Paid Social Manager will work closely with the Media Planning teams and Investment teams and will manage the delivery of the paid social campaign and will ensure that it is aligned with the overall media rationale. This will all be delivered accurately and by adhering to processes as outlined in our ways of working.
Your profile
Experience
• 2-3 years’ media experience with proven track record. Knowledge of the digital disciplines would be beneficial.
• Possess a strong understanding of paid social channels, specifically Facebook and Instagram.
• Experience with budget management tracking for paid media campaigns.
• Hands on development of solutions for automating
• A high degree of numeracy and literacy
• Excellent working knowledge of Microsoft Office, in particular Excel and PowerPoint.
• Ecommerce experience is essential
Person Specification
• Be a confident communicator
• Keen focus on quality assurance with an exceptional attention to detail
• Has solid knowledge of the brands, category, channels & processes
• Passion for digital marketing and stays up to date with latest trends
• Excellent interpersonal skills – ability to build strong relationships with clients
• Display the ability to think creatively and innovatively
• Possess good presentation skills – assist in presenting insights to clients
• Good listener - ability to understand client’s objectives
• Understands the importance of upskilling
• Highly organised individual that can manage multiple client projects and the overall delivery of the work
• Understands and appreciates the benefit of processes
• Can think on their feet to make the right decision quickly
• Be responsive to requests
About us
Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, time and time again. Voted Agency Network of the Year for 2024. This year, we were again voted as one of Irelands Top 10 Best Workplaces by the Great Place to Work Institute for the 16th year consecutively.
