The Role
This role assumes responsibility for managing media planning activity for multiple client accounts within their client team. It requires management of processes, excellent attention to detail and time management skills to ensure best in class delivery on behalf of the media team for clients.
This role supports the Client Director in fostering strong relationships with clients. The role requires an ambitious, creative and innovative person who prides themselves on building strong and trustworthy client relationships. Senior Client Managers require strong collaboration and communication with the wider team, particularly The Exchange and Core Performance Practices. The ideal candidate will enjoy working in a fast-paced environment with a drive to succeed and can multi-task in a deadline driven atmosphere.
This role will have the responsibility of developing the media rationale for their clients which, in turn, must be aligned to the overall strategic direction of the client. This role will also be the key day to day client contact and will ensure that all media decisions are made using a robust process powered by the appropriate media planning tools. Central to this role is a clear understanding of media planning principles, an ability to articulate the strengths and weaknesses of each media channel and the role that each will play in delivering on the overall strategy. This role will also establish the KPIs for the media plan and will ensure that all important information is clearly shown on the plan for client approval. The Senior Client Manager will also manage the implementation and delivery of the media plan and will perform the required Quality Control to ensure that the media plan produced matches the media rationale and the objectives set. Success will be defined at the yearend RADAR client service review in improvement in media planning and the impact of media ideas on the client’s business.