Digital Client Associate - Starcom

OVERVIEW
This role will focus on the administration of Display, Social and Partnerships and will support the digital teamin the day-to-day functioning of client campaigns across all digital channels.

The Digital Client Associate’s role will focus on the implementation of digital campaigns that are highly
integrated into the rest of the client’s strategy. This will also involve ongoing reporting and monitoring of
campaigns ensuring activity delivers as planned.

A strong working relationship with colleagues, particularly the Investment teams, is a crucial element of this
role.

Media Team Digital Client Associates have a very structured learning programme in place, delivered by the
best trainers in the industry. The purpose of this is to ensure a consistent level of knowledge covering
everything from the basics to advanced areas of media planning.
Quality control of output will be critical to this role.

Responsibilities / Key Performance Indictors (KPIs):

This role requires management of processes, excellent attention to detail and time management to ensure
best in class delivery on behalf of the agency for clients. Working with the Media & Ad Tech teams, this role
will ensure client weekly, monthly and quarterly reports are produced accurately. Strong collaboration and
communication with the wider team is key to this role as well as online media optimisation techniques,
knowledge of the digital media sector in Ireland, developing knowledge of all media terminology and related calculations (e.g. CPM) and building media supplier relationships.

Ultimately the role is one of support for the wider digital team. In this support role, the Digital Client
Associate will help the Client Managers and Client Directors:

• Edit and update plans as may be required by senior teams
• Provide administration support for the Client Directors and Client Managers
• Ensure all billings for the team are up to date

AGENCY PERFORMANCE 
• Working closely with Investment and all Central Teams to ensure efficient delivery of the media
planning process
• Creating, monitoring and analysing of reports and be familiar with the digital media platforms that
generate the data
• Manage all campaign amendments, and push changes through to Investment teams
• Liaising with the Creative Agency for delivery of creative assets
• Develop an understanding of each Practice and Central Team within Core and what it contributes to
the overall plan
• Floodlight requests through Google Tag Manager and liaise with 3rd party web developers
• Validate campaign delivery and performance and create post campaign reviews for clients
• Validate that a campaign goes live
• Working with the Client Manager to ensure all plans are audit ready each month
• Adopt and embrace an accuracy culture by having and supporting excellent attention to detail

COMMERCIAL PERFORMANCE 
• Collection and reconciliation of client POs and manage the internal communication of POs across
teams ensuring effective and efficient month end billing in conjunction with the Media Operations
Associate
• Reconciliation of all media plans at month end to reflect delivery
• Ensure all billing is 100% accurate and on time for all clients
• Ensure timesheets are updated weekly and that they accurately reflect the time spent on our client’s
business

TALENT MANAGEMENT 
• Deepening understanding of media by committing to the internal training Core learning programme(s)
and regularly attend training for your development across social, search, display, video and other
digital channels
• Ensure close collaboration with Digital Client Manager to ensure that they are enabled to actively
assist your development and to ensure the consistent delivery of the highest standard of agency
output
• Ensure a strong comprehension and commitment to your career development plan in
line with your 360 appraisals, catch ups, quarterly reviews and goals
• Uphold the Core values in words and actions
• Embracing our value of Togetherness through cross company collaboration and support
• Proactively build relationships within the wider company
• Contributes to a hardworking and fun team environment

Experience
• No experience is required for this role but an interest in digital media is essential
• Excellent working knowledge of Microsoft Office, in particular Excel and PowerPoint
• Previous experience with relevant marketing tools is desirable to include (please note training will be
provided):
o DDS or Media Ocean
o Experience with 3rd party tracking for reporting
o Google Analytics
o Facebook business manager
o Google Ads Manager
o Any other digital media platforms
o Media bookings & buying – using Prisma

Person Specification
• Be a confident communicator
• An analytical approach to numbers and problem solving is beneficial
• Excellent interpersonal skills – ability to build strong relationships with clients, colleagues and media
owners
• Display the ability to think creatively and innovatively
• Good listener - ability to understand client’s objectives
• Exceptional attention to detail
• Understands the importance of upskilling
• Understands and appreciates the benefit of processes
• Can think on their feet to make the right decision quickly
• Be responsive to requests